Table Of Content

They also utilized CMS to automate marketing tasks such as lead follow-ups, lead nurturing, and email campaigns which will help drive sales for your company. Also, remember that manufacturing websites require more advanced functionality and must integrate with other software, such as ERP and CRM, so incorporate that into your plans. Some additional tools that benefit manufacturing website visitors are custom calculators, document management systems, distributor tools, and searchable online product catalogs. Manufacturing websites are tailored to meet the unique needs of their organization by catering to their specific target audience, including potential customers, suppliers, partners, and investors. No matter what business you're in, having a social media presence is now expected of your potential buyers. Social media is a crucial motivator in recruiting efforts, especially given the current status of the labour market.
Elements that help buyers to make positive decisions

Industry pages and case studies provide trust to C-level audiences and less technical influencers in the buying cycle. Becoming the number 1 rated web design company in Los Angeles takes years of experience, strong visual design skills and highly technical programming skills. We have designed and built 100’s of websites, including custom html, wordpress cms, e-commerce and even custom web applications. Strong visual images and motion graphics capture your customers attention and get them to do business with you, or at the very least, explore more of your website. Once we have established a beautiful visual design, we hand-off the designs to our programming team.
Keep track of the best design, marketing & tech
Thomas also notes that it’s also good to have industry-specific pages, examples of work you’ve done, and an equipment listing page. On this service page, this manufacturer positions its fuel additives and treatments as solutions to common limitations created by traditional fuel and engine types. Clicking a CTA is often the last step taken by users before converting to a lead via your website, so they require a lot of design and copywriting mindshare. For example, Briggs and Stratton limits themselves to only five simple yet clearly labelled navigation items (including home) in its main menu, yet manages to fit many pages under each broad category.
An award-winning custom web design and development firm located in NJ.
If you want to launch quickly, you might consider paying someone to design a website for you. Although this can save you time and energy, it typically comes at an extra cost. So if you go with this option, our experts recommend accounting for these fees in your site building budget.
It can also design websites for content management systems (CMS) including WordPress, Adobe Commerce (formerly Magento), Shopify and more. And if you’re on the fence, SmartSites offers a huge portfolio of its previous work organized by industry, helping you to see what it’s capable of. You want to be sure your website creates a positive first impression to your potential customers.
Industrial Website Design and Web Development Services - Green Cincinnati News
Industrial Website Design and Web Development Services.
Posted: Wed, 28 Oct 2020 05:29:35 GMT [source]
Catalytic Combustion’s website includes all the major pages listed above, including industry pages. For example, if many of your customers are engineers in their fifties or sixties who care a lot about their privacy and prefer to do things old-school, your CTAs should reflect that. “Calls to action” (CTAs) are clickable site elements (usually hyperlinked text or buttons with text on them that contain a link) that get your visitor to do something, like fill out a form or call you. Belden’s site makes use of breadcrumbs to ensure visitors understand where they are and can backtrack if necessary.
I love how this manufacturing website has a minimalist, organized layout with engaging images and videos that create a seamless user experience. The red-colored footer features vital information about the site, text logo, and social media platforms that serve as the best marketing tools employed by this brand. I love how this manufacturing website design is straightforward, with in-depth information that helps site visitors understand the company's offerings. Moving across the sections are high-quality images with headers that showcase company products.

Manufacturing and industrial website design differs from others by addressing the unique needs of the sector. It focuses on presenting technical content to a specialized audience, incorporating comprehensive product catalogs, and integrating with existing business systems. ETI, an electronic contract manufacturer, combines the branding and capabilities of ETI and an acquired brand, American Cable and Harness, within one easy-to-understand custom manufacturing website. The storytelling continues on the homepage with an overview video, logos of existing clients for credentialing, and testimonials from happy customers to provide social trust.
Manufacturing and Industrial Websites FAQ
Your banner, whether it includes or excludes a video, must clearly define your brand. In only a few well-chosen words, you must explain essential brand identity. Purchasing decisions are being influenced by a growing number of team members and departments.
Protolabs is the world's fastest source for custom prototypes and low-volume production parts like commercial-grade plastic, metal, and liquid silicone rubber parts within days. The first catchy element is an embedded YouTube video in the hero section that features a brief introduction about the platform to boost credibility. SOTA Welding specializes in manufacturing custom-fabricated gym equipment and is known as a hardware supplier in Elba, NY. PR Hoffman supplies lapping and polishing machines to a variety of industries. When they reached out to WebFX, though, their main goal was to emphasize their commitment to quality. This gives the website visitor the unique opportunity to start their journey in the direction that best meets their needs.
Here are some of the top factors to think about when you’re narrowing down your options. After choosing your CMS, Intero Digital creates a workable sitemap and wireframe. Then, once your site is almost ready, Intero Digital performs a cyclic process to test, analyze and measure your site to make sure it’s running smoothly. When using a content management system like WordPress, we will tie-in the html with an admin and database. Yes, you can have it all with a B2B website design that ticks every box, and finally works for you. As marketing specialists, we create consumer-focused advertising strategies that influence purchase decisions.
We understand that you’re busy, and that’s why we’ll take all of these design principles (and more) and incorporate them to your site. Our team of designers has won awards for their work in the past, and we’ll give you that same award-winning talent, experience, and attention to detail that makes a website great. When you’re online, every second counts, and that’s especially true for loading times on websites. Breadcrumbs, links, and sitemaps are all helpful elements of site navigation, and they can make all the difference between keeping a customer on your page and losing them to your competition. To test if you have good navigation, you can ask yourself a couple of important questions.
EnlightWorks is focused on helping clients with improving their online marketing capabilities and helping them grow their businesses with our digital marketing services. 2POINT is a full-service digital agency focused on branding, animated websites, and fully managed digital and social marketing. Whether you’re a global brand or a local business, we’ve got the strategy to help you grow. Here, you can find an extensive range of services and products with informative descriptions and high-resolution images.
This agricultural machinery company has a well-designed website offering a great deal of information for brand partners in a simplified format. The site is easy-to-navigate and clearly highlights the company’s brand philosophy. Lear, a leader in automotive seating and electrical systems, features another modern website that engages visitors and encourages them to interact with the site. L&R’s website utilizes a minimalist color palette based on its brand colors of blue and white, and clear directionals in the homepage and in the navigation bar allow clients to find the right page with ease. Applechem is a manufacturer of specialty ingredients used in cosmetics and personal care products.
For visitors, the images demonstrate the sophisticated technology their company is responsible for. The modern, exciting feel of the imagery also reinforces Lockheed Martin’s brand positioning as a state-of-the-art aerospace manufacturer. It even provides links to further resources to help potential customers learn more about the company, its reputation, and what specific problems customers may be experiencing (e.g., common diesel fuel issues).